Are you looking for a way to engage delegates in real-time discussion at your conference? Perhaps you’re seeking delegate responses to particular questions or just trying to ‘take the temperature’ of the room? Social Media is the perfect channel for real-time discussion. It’s easy to use and natural to attendees, it’s everywhere and it’s simple to integrate.
If you’re a conference organiser, manager or have suddenly found yourself in control of your next company event, here are a few simple things you can do to integrate social media effectively.
Select a unique #Hashtag
A #Hashtag is simply a word or a phrase with the # symbol in front and is used to bring uncategorized information together in a discoverable and scannable way. #Hashtags don’t need to be purchased, created or registered, they just exist as soon as they are used.
You need to select a unique, simple and memorable #hashtag for your event for delegates to use. A good conference hashtag might included the name or abbreviation of your event, company or even the location or year. For example #SMACC2013 (Social Medial and Critical Care 2013 Conference) or #TLC13 (Tech Leadership Conference 2013). Keep them short and simple where possible and avoid difficult characters (like underscores or punctuation) so they are easy to type.
Once you’ve made your choice share it everywhere you can, on your website, on venue signage, on your presenter slides etc.
Track and respond to comments
Keep track of attendee comments and Tweets throughout the conference and be sure to respond to questions to increase engagement. Nobody likes being part of a one-sided conversation.
Pay attention to retweets, they indicate a popular comment and watching them can help you make changes to ensure your conference is as good as it can be.
Go further and start conversations by asking questions; get feedback on what is important to you or distribute information about your event.
Display comments through a visualisation or “Twitter Wall”
Finally, if you really want to make a splash and increase engagement display a Crowd Convergence visualisation or “Twitter Wall” on the big screens in your venue.
Delegates can send in their messages via Twitter, Facebook, Google+ or Instagram and have them displayed on the big screen. Speakers can see instant feedback on their presentation and respond to questions from the delegates.
Worried about profanity or off-topic messages being displayed? Don’t be – with the Crowd Convergence platform you can automatically filter and then manually moderated every piece of content before it goes to the big screen. You are in complete control.