Great Big Events (GBE) is a specialist provider of Sport Presentation and Ceremonial production services to the global sports industry. GBE choose Crowd Convergence as the social engagement platform for the Hyundai A-League Grand Final football match. A crowd of 42,000 enjoyed the game and had their say on the big screen through social media. Kristy Egglestone, Marketing and Communications Manager, tells us more.
Describe your event
The Hyundai A-League is Australia’s premier football league and is contested by ten teams; nine Australian-based franchises and one from New Zealand. The Grand Final match was held between newcomers Western Sydney Wanderers and the Central Coast Mariners at the Sydney Football Stadium.
Great Big Events was responsible for the in-stadia experience of fans on match day including music, video content, fan engagement and pre-show entertainment.
Why did you choose to integrate social media into your event?
Displaying social media on the stadium big screens was a key component of our fan engagement strategy. We wanted a simple way for fans to share their match day experience and support their team.
How did your audience react to the Crowd Convergence visualisations?
The reaction was immediate and measurable. Upon announcing the capacity for fans to make their own social mark on the match presentation via the big screen and PA announcements, we immediately received large volumes of content from fans at the stadium which were vetted and taken to screen. Throughout the course of match day, we received several thousand messages on Twitter and similar numbers of Instagram images.
Why did you choose Crowd Convergence?
Crowd Convergence offers us a great mix of features in a self-service platform so we retain complete control over content. The filtering and moderation is fast, easy and comprehensive.
What did you think of the Crowd Convergence service and support?
The support we receive is always first class. We have direct contact with an account manager who is available 24/7 in case we have questions or require changes to our visualisers. This extends from the pre-production phase as we develop the brief, review the proposed solution, and then see that activation come to life. Having that technical expertise on site goes a long way to minimising issues once in the technically complex in-stadia environment on match day. We have access to a truly expert-level of assistance through the entire production process.
Do you have a similar event coming up? We’d love to talk to you about it.