L’Oréal Brandstorm is an exciting competition giving university students the chance to sharpen their creativity by developing new products and marketing strategies for one of the group’s brands. It is a unique initiative which has attracted more than 60,000 students from 280 universities in 45 countries. Bintang Permata tells us more.

Describe your event
L’Oréal Brandstorm choose the L’Oreal Paris brand as this year’s case study, challenging participants to create an innovative product or product range for the haircare or hairstyling category in the South East Asian & India region.

100 Teams submitted their entries and 3 were chosen to compete in the national final. The winner of this competition will fly to Paris to compete in the final round against 45 other countries.

Why did you choose to integrate social media into your event?
Each competing group brought their own supporters and we want to capture their l’esprit de corps through social media; while at the same time promoting our event to a larger audience.

How did your audience react to the Crowd Convergence visualisations?
We received many tweets from the supporters with #Brandstorm2013 hashtag and mention @LOrealTalentID. The support for competitors was amazing.

Why did you choose Crowd Convergence?
Three main reasons:

• Easy to implement
• Complete solutions
• Value for money

What did you think of the Crowd Convergence service and support?
Fast response, very helpful.