For several years we have been wanting to harness social media within our Worship Services. This desire came to a head last month when our Twitter stats showed 3,962,865 timeline deliveries. We knew we had to start engaging our audience but we had a few hurdles.
Our camp is nestled in the Arbuckle Mountains in southern Oklahoma and is a cell service black hole. Additionally the previous presentation methods we tried were either extremely shallow, lacked in moderation abilities or were outlandishly expensive. The recent addition of a cell tower on wheels meant the only problem remaining was how to present our social media. After trial and error with several services, we landed happily on Crowd Convergence.
As a Christian camp with around 6000 students each week, our primary objective was to find a service where moderation was easy and effective, and offered a variety of sleek presentation methods. Like some other Twitter Wall services, Crowd Convergence allows you to approve or reject social posts. However the ability to filter content before it reaches moderation, along with the option to pull from rejected or archived queues is amazing and one of the features that sets this tool apart.
Furthermore with Crowd Convergence your reach is not limited to just Twitter. Instagram, Facebook and Google+ are also platforms from which you can pull posts! For our organisation, that means content about Christ and what students are learning at camp is being seen by millions of people every day. This was a reach we were not expecting, however reach like this does not happen if students do not interact.
Our services are structured in such a fashion that we have about twenty minutes during which we can socially engage the crowd before worship begins. To maximise student interaction we always show the Twitter/Instagram Wall on screen when doors open so it’s the first thing they see. We consistently see a spike in posts using our hashtag at this time and it provides a great start to our service.
During the service we watermark our hashtag onto the live stream going to our website. Many of the Tweets we present are from viewers around America giving shout-outs to campers and letting the students know they are being thought about and prayed for.
We’ve found the experience of interacting with our audience through Crowd Convergence and a big screen Twitter/Instagram Wall very beneficial. Students love seeing their posts about camp on the screen, interacting with their fellow campers and, posting selfies (thank goodness for moderation!). Additionally posts on student timelines are driving interest back to what we do and what we are about at Falls Creek.