Canterbury Bulldogs Captain and star, Michael Ennis, played his last home game for the NRL club on Thursday 28th August. Crowd Convergence worked with the Bulldogs on a solution that brought together loyal fan tweets in a memorable farewell to Ennis through Twitter.
The Bulldogs wanted to showcase the fan support Ennis had earned over his distinguished 6 year, 134 match stint with the club. A unique hashtag #Ennis707 and a constant stream of real-time tweets were required to ensure content was relevant and fresh.
Crowd Convergence delivered a turnkey solution for the Bulldogs and their technical production partners. Fans were given a voice by displaying their tweets on the big screen within seconds. An expert operator was on site for set up and throughout the game. Their sole focus was social engagement ensuring no fan content was overlooked and that tweets could go to screen perfectly timed with MC comments.
A custom Strap Widget was utilised to display tweets throughout the match as it allowed for Bulldogs branding and the design didn’t interfere with live broadcast on screen.
Giving fans the ability to see their support tweets on screen strengthened the Bulldogs’ fan engagement, social presence and brand. Ennis’ farewell match was made more memorable and immortalised socially with the constant flow of support and farewell tweets to #Ennis707.
The use of social integration was a great success and a fitting goodbye to such a champion.