We often talk about how great Twitter Walls are for your event. They can be excellent marketing and audience engagement tools, but they aren’t for everyone and every event. Knowing when to use a Twitter Wall or Instagram Wall is key to getting the most bang out of your marketing budget.
1. Know your Twitter Wall audience
Twitter Walls are perfect at getting your audience talking. They promote and reward discussion and increase the visibility of your event across social channels. When thinking about using a Twitter Wall you need to closely consider your audience:
- How big is the audience? Groups of less than 50 people don’t generate enough content to keep a Twitter Wall interesting.
- Is your audience on social media? Twitter is still a young person’s game so older audiences may not participate. Try to find out how active your audience is via their social channels.
- Do you have a captive audience? Audiences arranged around a theme or event can be more active than the general public.
Understanding your audience will help your Twitter Wall will thrive. It’s so easy to do any guarantees you’ll have a successful activation.
2. Know your content
Make sure you have interesting content to share and discuss. Generic shoutouts are great occasionally but they shouldn’t make up the bulk of your content. To keep your audience talking develop a schedule for your own tweets based around event discussion and react quickly to spontaneous topics of discussion.
Posting messages or photos to a Twitter Wall makes your content open for all to see. Usually this is exactly what you want, however if you’re event is discussing private or sensitive topics content shouldn’t be open. To keep your content private but still display it to your audience you can utilise SMS instead of Twitter.
3. Know your venue
Your Twitter Wall requires a steady Internet connection to collect and display Tweets. Without an internet connection your audience will be unable to post to social networks and your Twitter Wall will be empty. Although rare there are still venues without WiFi or mobile internet access. Keep connectivity in mind when doing a site inspection to avoid this problem.
4. Know your staff
Setting up a great looking Twitter Wall takes very little effort (we can have you up and running in under 5 minutes) however the best ones are closely managed. Constantly moderating and updating the content on your Twitter Walls keeps it fresh and relevant at all times. Managing your Twitter Wall means archiving old posts, promoting posts that related to current event discussion and replying to posters through social channels.
The benefit of constant attention is well worth the effort. You’ll see more posts from more attendees more often.
Let’s recap…to get the most from any Twitter Wall, Instagram Wall, Photo Wall, or social interaction you need the following:
- A participating audience on social media
- Content that can be shared
- Web/mobile access to social media
- Attentive staff
With all of these components in place your Twitter Wall WILL be a success. You’ll see your brand, hashtag and event visibility grow across the social channels.
Are you ready to take the next step and set up your Twitter Wall, Photo Wall or social activation? Get in contact today.