Crowd Convergence US partner, Activate The Space recently completed a major store fit out for sports clothing and accessories company Under Armour. The new Under Armour Brand House store located in SoHo, NYC at Broadway and Prince is the largest to date and includes a massive LED screen to highlight Twitter, Instagram and promotional content.
Crowd Convergence designed and built a branded social media wall to showcase fan images captured with hashtag #UANYVC. The giant Twitter Wall & Instagram Wall displays a 6×3 grid of images that constantly flip and update to reveal new content. All posts are filtered and moderated in-store or at head office before being sent to the screen. This ensures the social media wall only displays safe, on brand and family friendly content.
For the SOHO Brand Store, Activate The Space designed, fabricated and integrated a 30’x15′ 3mm LED wall. The wall features over 2.6 million individual LED’s and was designed with (4) Linear Motion Mounts in the celling that can move the entire 3,000 lb structure forward two feet for service and support.