Stockland is Australia’s largest property group for retail centres, office buildings, industrial sites, residential communities and retirement villages. They are a recognised leader in sustainability and have offices nationally and abroad making them a big player in the global property landscape. In June 2014, Crowd Convergence implemented a custom SMS solution for their internal conference held at the Hilton in Sydney City.
Stockland engaged Crowd Convergence to design a creative solution that would help them capture honest feedback from their employees. The activation needed to be easy to use and exclusive to those attending the conference.
Crowd Convergence developed a unique SMS activation limited to Stockland employees and not accessible by the outside world. Crowd Convergence provided a platform for audience members to anonymously text in questions, shout outs and provide feedback that helped shape the direction of the event. Polls were used to capture real-time feedback on topics important to the staff and the direction of the organisation.
Stockland was very impressed with the solution and support provided by Crowd Convergence. The anonymous SMS integration was integral in shaping the event and without it Stockland expressed they would not have received such candid responses. The real time answers gave the event organiser’s immediate feedback on employee morale and their connection to the company. This was a valuable insight for Stockland which allowed them to track progression over the conference and tailor the day to better serve their staff.