The team at Michelle Bridges 12 Week Body Transformation (12WBT) engaged Crowd Convergence to deliver a unique social media activation at the 12WBT Spring Festival in Melbourne.
Create a social media solution that reflects the energy and uniqueness of the online fitness, nutrition and mindset program. Promote good attitudes, great food and encourage members to share their festival experience through #12WBTFest in a way that entices onlookers to get involved.
The expert team from Crowd Convergence custom designed unique Photo Wall and Bold Widgets to create a vibrant social media activation. The social media Photo Wall displayed support images and Tweets from Instagram, Twitter and Facebook that rotated throughout the duration of the event. Custom playback control allowed a single screen to swap between Widgets every two minutes keeping the activation fresh and dynamic while allowing the event team to focus on customers.
Crowd Convergence delivered a social media solution that exceeded the expectations of the client. The fluent activation allowed staff to engage with the 12WBT participants and provided an exceptional platform to encourage and inspire current and future 12WBT participants.