After performing to packed out theatres worldwide in 2012, comedian Gabriel “Fluffy” Iglesias returned with his biggest stand up tour to date – Unity Through Laughter. Gabriel’s comedic performances feature regularly on Comedy Central and his unique and animated comedy style has made him very popular among fans of all ages.
Gabriel Iglesias Goal
As a savvy social media user with over 700K loyal Twitter followers, Gabriel Iglesias (@fluffyguy) engaged Crowd Convergence to develop a social media solution that would allow him to better interact with his fans on tour around the world.
Crowd Convergence designed a custom Social Wall that became a highlight of the tour’s pre show experience. Tweets and Instagram images were captured and display instantaneously on multiple screens around the venue. As part of the pre show experience fans were invited to join in by sharing their experience on screen.
Crowd Convergence brought Gabriel closer to his fans through the bespoke social media activation. The audience got a huge buzz out of seeing their images and tweets on screen and and becoming part of Gabriel’s show. We look forward to adding further social experience to the Gabriel Iglesias tour.