nib gave Rugby League fans the opportunity to show that it’s #goodtobehuman and #goodtobeabluesfan with the inclusion of the Crowd Convergence Social Booth for State of Origin 1 and 2 in Sydney and Melbourne, during the 2015 Origin Series.
- Brand awareness around nib’s support of the NSW State of Origin Blues
- Leverage #itsgoodtobehuman campaign
- Engage fans socially by delivering a fun and interactive activation
Ready, frame, SNAP! Crowd Convergence Social Booth well and truly got our paparazzi-on for Game 1 and 2 of the 2015 State of Origin Series. Fans flocked to the nib activation to have their picture captured and shared to their Facebook or Twitter timeline ahead of the main event. With bragging rights on offer, fans brought maximum colour and animation to the Social Booth, which played in beautifully with nib’s #itsgoodtobehuman campaign. (It seems even some maroon jerseys made it past security!)
Fans could choose from bespoke-design digital overlays to show their colours (well, they could choose between blue and blue…there’s only one colour in this rainbow). Themed overlays included a NSW Blues jersey, a Blues wig, or a (ahem) ‘blue’ mullet wig with the strap line, ‘because you were there in the 80s.’ All frames carried the nib campaign branding #itsgoodtobehuman.
Posts from the nib Crowd Convergence Social Booth during State of Origin 1 and 2 reached an incredible 48,920 unique users on Facebook and Twitter. That’s almost 50,000 impressions displaying nib branding on highly animated, shareable content. This campaign was the catalyst for nib to engage Crowd Convergence to activate our Social Booth at events in Newcastle and Geelong for their other key sports sponsorship properties.
The Blues may have lost the Series but nib certainly got a win!