Social and Stats help NRL deliver another successful Auckland 9s
The NRL Auckland 9s has become an important fan-first annual pre-season event with the NRL constantly looking for new and exciting activations to improve the in-stadia experience. 2017 was the second year of Crowd Convergence involvement with an aim to enhance the delivery of live stats in-stadia and grow the social and crowd engagement footprint from 2016 – an objective all involved agree was well and truly achieved.
The Road to the final of the 2017 NRL Auckland 9s
Fans in Eden Park get broadcast-level statistics, in real time
Fans were kept more informed than ever with a custom branded display of relevant historical and live statistics on the big screen using 3 primary displays (full screen, side panel or strap). Stats screens were displayed prior to and during matches giving fans greater insight into competition history, leaderboards, player profiles and live in-game information. Fans could enjoy the sights and sounds of the live atmosphere AND stay up to date with the leading tournament try scorer, all without leaving their seat. What more could you ask for!
Various display options for statistics displayed at the Auckland 9s (L-R: side panel, full screen and strap)
Fans engaged in-stadia and socially more than ever before!
NRL broke from tradition by giving fans more control over entertainment than ever before. Several times a day the Crowd Convergence ‘Polling’ widget and MC segments directed fans to text a unique number and vote for their favourite sing-a-long song. Kiwi pop anthems were sung loud and proud on both days with Slice of Heaven by Dave Dobbyn and The Exponent’s Why does love do this to me getting 42% and 47% of votes respectively.
“Why does love do this to me” wins the fans choice for their favourite sing-a-long song
#NRLAKL9s was promoted in Eden Park with all 10,000+ Instagram and Twitter posts aggregated and moderated through the Crowd Convergence Social platform. Using the Crowd Convergence Photo Wall widget, posts of lucky fans were placed up on the big screen during intervals in play giving them their 15 seconds of fame.
Fans get their social media post put up on the big screen using #NRLAKL9s
The crowd is often said to be a team’s extra player and the Crowd Convergence Cheer-o-meter was deployed to measure their effect in real-time. Using custom built volume measuring equipment strategically placed around the stadium, the decibel level of fan cheering was showcased in real-time on the big screen. Fans responded immediately by cheering more and more loudly and quickly reaching over 101dB; Eden Park crowds know how to support their teams!
Sydney Roosters come out of the tunnel for their final against the Penrith Panthers to an amazing reception from the Auckland 9s fans. Roosters won 10-8 in a nail-biter.