Giving fans the best in-stadia experience possible is something on which the Sydney Swans pride themselves. They are always looking for innovative and exciting ways to engage fans at the Sydney Cricket Ground and most recently have invested in a state-of-the-art perimeter LED signage solution giving them a whole new medium on which to present engaging content to fans.
Live statistics for Sydney Swans player Kurt Tippett is displayed on the LED ribbon signage in the SCG
Crowd Convergence, as the Sydney Swans stats display partner, were tasked with incorporating live in-game statistics into the LED ribbon signage to complement content on the in-stadia big screens. We developed an online graphic generation platform and hardware solution to output in-game statistics to these unique LED screens. Fans now get a 360 degree view of the numbers behind their team’s performance in real-time during the game!
Lance “Buddy” Franklin scores his 800th career goal
Fans were not only informed by individual player and team based statistics but Crowd Convergence was also able to anticipate key career and match milestones throughout the game, such as Lance ‘Buddy’ Franklin’s 800th career goal. This achievement was highlighted and celebrated all around the ground including the big screen, screen side panel and LED ribbon screens making for an all encompassing and unique fan experience.