We have a passion for connecting fans and consumers to brands in fun and innovative ways. Led by Crowd Convergence Founder James McAllan, we’re always looking for out-of-the-box solutions to long-standing issues.
It was when McAllan was travelling the world leading teams of tech experts for the biggest sporting events on the planet, he quickly recognised a need for organising committee’s to better connect fans to their event brand through social media. He saw an opportunity for real-time, big screen display of audience engagement where fans would feel part of the action. He wanted the unmissable energy of a sports stadium on match day to translate for digital environments. He wanted brands to develop the confidence to invest in social, and for event owners to acknowledge that sport presentation had evolved, and social should now define its future.
Who are our clients?
Four years on since our story began and Crowd Convergence is revolutionising the way social media is done at sporting events around the world. That same thinking is also being applied to corporate events, government-owned event properties, not-for-profit programs, and to custom builds for clients and agencies wanting a bespoke solution.
We work with big brands and small, with both groups looking to safely and effectively leverage the power of social for event properties and digital marketing campaigns. This is our core – we are experts at what we do. We don’t just keep pace with market trends, we are a thought leader and innovator on this stuff. We want to continue to challenge, and be challenged by complex, risk-taking briefs. That’s what inspires us to keep pushing the boundaries on what is possible. And it’s enthralling to share the control panel with the people behind brands who are continually coming up with new ways to stay ahead of the game.
Why Crowd Convergence?
Crowd Convergence has developed a best-in-market reputation for having an accessible product suite run through a flexible, solutions-driven, robust platform, which can ultimately provide the crucial thread for marketing ecosystems. We shoulder the technical muscle so you can focus on achieving your campaign objectives across every available touch-point.