Social media integration and dynamic digital displays for sport
Better connecting sport fans to the event brand.
Social media integration is the knockout play driving fan engagement at major sporting events. It has become a must-have for rights holders looking to bring fans into the action with live Instagram and Twitter walls, fan polls, stats displays and social hub embedded content streams on your website. It has opened up new revenue opportunities for event owners, with commercial partners recognising the value of social inventory – and not just on match day. Crowd Convergence provides a custom build service so you can deliver competitions for members, drive engagement of community programs, and ensure ongoing supporter interaction between sport competition seasons.
Monetising social media
Crowdsourcing fan-generated social media content delivers a progressive, integrated match day experience. Fans want to feel central to the action and this puts them in the drivers seat. At-match social is much more than a content filler; it’s a fan-to-brand connector, atmosphere creator, and potential revenue driver. Our social products offer strong brandmark positions, with the opportunity to integrate logos, hashtags, brand messages and prize give-aways. Templates can be provided to your commercial team to create branded mock-ups for partnership prospects.
Popular sport products
Our social walls are a huge hit with fans who love seeing their face on the big screen. Add a competitive element with our competition widgets, or unleash the Crowd Convergence selfie ball for the ultimate birds eye view of your fans. Stream the best user generated content to your website or event microsite via our social hub. And importantly, manage your content in a safe, flexible way with our platform’s in-built, sophisticated filtering and moderation.
Social media integration at sporting events lets your best earned media shine on the big screen and connected displays through timely, fun and authentic social connections. Visibility of the moderated feed on stadia and hospitality screens promotes engagement and puts fan-driven content at the forefront of your event brand.